Home/ About/ Team
Leadership

The Team Behind the Operating System

An advisory board of sovereign capital, global logistics and derivatives leadership — paired with an AI-native execution team.

Executive Team

Daily execution — engineering, operations and AI product delivery at FREYA.

Paul Andrew Sy
Chief Executive Officer
Paul Andrew Sy
Chief Executive Officer · AI-Native Full-Stack Engineering

Paul Andrew Sy has over 10 years of experience delivering production-grade software across healthcare, insurance, GovTech, and SaaS. His professional background includes experience with Microsoft and CareerBuilder, as well as serving as an AI Workflow instructor at Udemy. As an AI-native full-stack engineer, he specializes in Next.js, React, TypeScript, Python, Node.js, AWS, and LLM workflows. He currently leads FREYA's engineering organization and AI product execution.

AI-Native Full-StackEngineering & DeliveryModel-to-ProductArchitecture & LLM
10+ yrs

Production-grade software delivery across healthcare, insurance, GovTech and SaaS.

Microsoft

Enterprise software engineering background at Microsoft.

CareerBuilder

Platform and product engineering background at CareerBuilder.

Udemy

AI Workflow instructor at Udemy.

Present

CEO — leading FREYA's engineering organization and AI product execution.

Full profile →
Johnathan Wheeler
Chief Technology Officer
Johnathan Wheeler
Chief Technology Officer · Platform Architecture & Infrastructure

Johnathan Wheeler has over 30 years of experience in network infrastructure development and operations across East and Southeast Asia. Since 1993, he has worked extensively across the region, advising on ISP infrastructure projects in Malaysia, Singapore, Jakarta, Hong Kong, and Manila. He also served as CTO of technology companies during the dot-com era. His career has been deeply rooted in hands-on environments where systems are required to operate reliably in real-world conditions.

Platform ArchitectureProvenance ModelRecord LayerReliability & Auditability
1993–Now

Network infrastructure development and operations across East and Southeast Asia.

Regional Advisory

Advised on ISP infrastructure build-outs in Malaysia, Singapore, Jakarta, Hong Kong and Manila.

dot-com era

Served as CTO of technology companies during the dot-com era.

Present

CTO — platform architecture, provenance model and auditability at FREYA.

Full profile →
Paul Marino
Chief Operating Officer
Paul Marino
Chief Operating Officer · Operations, Product Execution & Growth

Paul Marino is an entrepreneur and executive with over 10 years of experience in business growth, operations management, and technology projects. His career spans affiliate marketing, real estate, technology projects, and cross-market business development. In 2025, he led a cross-functional team of 30+ professionals to deliver a large-scale AI project. At FREYA, he oversees daily operations, resource allocation, and cross-functional collaboration, translating product and technology objectives into actionable plans while driving the delivery of FREYA.OS and global market expansion.

Daily Operations & ResourcesObjective-to-Plan ExecutionCross-Functional StandardsGlobal Market Expansion
2015–2020

Led affiliate marketing for a US-based company, managing partnerships and growth.

2020

Entered Dubai's real estate market and built a strong client network.

2023

Founded a real estate agency, overseeing operations, sales, and business development.

2025

Led a large-scale AI project with 30+ cross-functional professionals.

Present

COO — leading operations, product execution, and AI applications in finance at FREYA.

Full profile →
Kieth Dawson
Chief Marketing Officer
Kieth Dawson
Chief Marketing Officer · Global Growth & Customer Acquisition

Kieth Dawson is a commercially driven global executive with over 20 years of experience across e-commerce, retail, fintech, digital banking, and consumer businesses. He has a proven track record in customer acquisition, revenue growth, retention, and digital transformation, turning customer insights into measurable commercial results. Combining expertise in marketing, sales, customer experience, technology, and operations, he builds scalable growth strategies, optimizes customer journeys, and leads cross-functional teams across APAC, EMEA, the Americas, and Europe.

Global GrowthCustomer AcquisitionRevenue GrowthCustomer Experience
Full profile →
+
We're Hiring
Build With Us
Careers at FREYA

We are growing across AI research, quantitative engineering, product design and global markets. If you build at institutional standards, we would like to meet you.

Get in Touch →
Advisory Board

Strategy, risk and market access — guided by careers across sovereign capital, global logistics and derivatives desks.

Dr. Ulf Henning Richter
Strategic Advisor
Dr. Ulf Henning Richter
Strategic Advisor · Sovereign Capital & Infrastructure

20+ years originating and closing large-scale transactions across sovereign governments, NOCs, SWFs and DFIs in 50+ countries. Doctorate in Economic Sciences, HEC Lausanne · Visiting Fellow, Harvard.

HarvardHEC LausanneNYSE · NASDAQHKUST
2004

Equity Research Analyst, Central Europe & Emerging Markets — MSCI, Geneva.

2013–Now

Founder, Chairman & CEO — Richterion Infrastructure Partners. Mandates exceeding USD 100bn across 50+ countries.

2020

Chairman / Head of Office — Lukoil Asia Pacific, Hong Kong SAR. LNG and crude portfolio above USD 10bn.

2021–Now

Founder & CEO — CARBON10BX. Global rainforest carbon portfolio (USD 500m+, 2M+ hectares).

Present

CFO — EVe Mobility Acquisition Corp (NYSE: EVE) & Future Health ESG Corp (NASDAQ: FHLT). Adjunct Professor, HKUST Business School.

Full profile →
Tharun RN
Growth & Client Success Advisor
Tharun RN
Growth & Client Success Advisor · Institutional Onboarding & Retention

Growth and client-success operator with around five years across B2B and platform operations. At Coinbase, owned institutional client onboarding end-to-end — due diligence on high-net-worth accounts and coordination across product, legal and operations. MBA, University of Europe for Applied Sciences, Berlin.

CoinbaseInstitutional OnboardingKYC / AMLClient Success
2020–2022

Community Associate — Poshmark, Chennai. Community operations for a global marketplace: user escalations, process improvement and platform trust.

2022–2023

Institutional Onboarding Analyst — Coinbase, Hyderabad. End-to-end onboarding of institutional and high-net-worth accounts, including KYC verification.

2025–Now

Head of Growth — MELD, a Web3 finance (DeFi) platform. Generating qualified leads and building the engine that converts them at scale.

Master's

MBA, Project Management — University of Europe for Applied Sciences, Berlin.

Full profile →
Share in X
Link copied
Talk to Our Team